At Rare Shift, we believe people are the heartbeat of a brand. That’s why we want to help you sync the internal and external expressions of your brand.
Our mission is to ensure your employees experience the brand with the same depth and inspiration as your customers, and future talent.
Guided by our values: creativity, collaboration, courage and inclusivity, we believe bold ideas are born where smart strategy meets powerful storytelling.
Together, we’ll craft a brand that’s not just heard, but felt.
BRAND ALIGNMENT STRATEGY
Creating strategic consistency between what your brand says to the world and how it’s lived internally.
Brand Alignment Audits
Explore opportunities between your internal and external brand expressions to develop a values-led proposition that focuses on brand cohesion.
Internal & External Narrative Mapping
Ensure both employee and customer-facing brand stories are coherent and complementary.
DEI Integration into Brand Strategy
Collaborate with leadership and DEI teams to embed diversity, equity and inclusion principles into your brand's core.
Culture & Brand Workshops
Interactive sessions with leadership and key stakeholders to uncover, connect and codify internal values, brand language and behaviours with brand strategy.
BRAND IDENTITY & GUIDELINES FOR INTERNAL CULTURE
Design systems and tools that bring the brand to life for employees.
Internal Brand Guidelines
A design system specifically for internal communications aligned to the master brand but distinct and adapted for culture and people.
Tone of Voice for Internal Comms
Create a distinct, internal voice that’s aligned with the external brand yet tuned for employees.
Brand Visual Identity Systems
Practical toolkits and brand experience packs for teams to activate the brand internally such as values-in-action, iconography, templates, to immerse employees in the brand.
Brand Manifesto Creation
An authentic articulation of who you are to your people and customers alike, rooted in your brand values and purpose.
CREATIVE CAMPAIGNS
Bringing the brand to life within the organisation by inspiring employees through creative storytelling and brand activation.
Campaigns for Internal Brand Engagement
From behaviour change initiatives to DEI, sustainability, or innovation narratives, delivering purpose-driven campaigns to inspire teams and reinforce the brand.
Internal-External Campaign Synchronicity
Develop internal counterparts to customer-facing campaigns such as launch materials and explainer kits that connect and excite employees around external brand initiatives.
Activation Moments & Brand Rituals
Creative concepts and comms for cultural milestones (i.e, onboarding, anniversaries, growth milestones, reorgs).
Workplace Brand Experience
Digital and physical branding in the workspace i.e. screen content, branded environments.
CONTENT & STORYTELLING
Creating emotionally resonant content that connects people to purpose.
Brand (culture-led) Content Creation
Brand films, documentaries, campaign content and short-form storytelling that showcases and celebrates values and people.
Behind-the-Brand Stories
People-led storytelling, day-in-the-life social content, team features to amplify voices and humanise the brand.
Recruitment Marketing Support
Brand-aligned content across social, web and candidate journeys.
Brand-led Internal Comms
Ongoing creative support for internal communication teams from visual/motion assets to intranet copy to campaign frameworks.
BRAND-LED CHANGE COMMUNICATIONS
Activate your brand, foster participation, and support change with clear, inclusive messaging that brings your people with you.
Change Narrative Development
Craft a compelling story around change whether it’s a rebrand, restructure, or new purpose.
Leadership Comms Support
Create visual supporting assets for leadership speeches, internal events, and key announcements such as announcement videos, post-event films.
Employee Engagement & Activation
Design interactive experiences, toolkits, and messaging that help employees understand, adopt, and champion organisational change.
How we can work together
Brands
Want to connect your internal culture and external brand story into one consistent narrative?
Looking to energise your workforce through a compelling internal brand experience or cultural transformation?
Undergoing change and need strategic, inclusive communications that bring your people and customers with you on the journey?
Looking for extra creative support from brand and campaign consultants to amplify your internal comms or brand?
Agency
Looking to strengthen your offering by blending storytelling with internal brand, culture-first thinking?
Want to collaborate with a team who can translate brand strategy into internal brand culture and experiences with creativity and nuance?
Need an activations partner to ensure your client’s external campaigns are backed by equally compelling internal experiences?
Looking for a flexible partner who can plug in as needed to complement your team and extend your capabilities?